Beverage Brand Integration Consultants

Beverage Brand Integration Notes:

  • Stay tuned!

Beverage Brand Integration Projects:

  • Apple & Eve
  • Black Watch
  • Calypso
  • Captain Jack
  • Coca-Cola
  • Corazon
  • Crystal Palace
  • Cupid
  • Eagle
  • El Toro
  • Green Mountain
  • The Hallmark Channel
  • Izze
  • Jones
  • Martinelli’s
  • Northern Light
  • One Tree Hill
  • Sazerac
  • Topaz
  • Tortuga
  • Ventura
  • Vera Cruz
  • Vin & Sprit
  • Warner Bros. Television
  • Wheatley

Beverage Brand Integration Services:

  • Art Department Liaison
  • Brand Culture
  • Brand Integration
  • Brand Naming
  • Brand Story Development
  • Production Resources
  • Set Dressing
  • Story Consulting
  • Visual Identity

Brand Story Consultants

Brand Story Notes:

  • Stay tuned!

Brand Story Projects:

  • 20th Century Fox
  • 3 Degrees
  • The Academy
  • Albridge
  • Amplify
  • Andanza
  • Angel
  • Atempo
  • Atomic
  • Aviera
  • Be Social
  • Belle De Mer
  • Berlin Allianz
  • Beyond Planet Earth
  • Birmingham Salvo
  • Blueberry Toasters
  • BlueArc
  • Blueline
  • Blueskin
  • Boulevard
  • Brain: The Inside Story
  • Calypso
  • Candid
  • Creatures of Light
  • CeraVe
  • A Chorus of Colors
  • Cinnamon Toasters
  • Ciudad de México Furia
  • Coast
  • Code
  • Communicado
  • Complete
  • CORA
  • Coressence
  • Crash of the Titans
  • Crash: Mind Over Mutant
  • Del Mar
  • Digital Cinema Initiatives
  • Domino
  • Dorado
  • Dubai Mirage
  • Early Bird
  • Earthy Language
  • Energi
  • Espressamente
  • Event
  • First Suite
  • Fogbreak
  • Fox Atomic
  • Giants of the Deep
  • Glory Daze
  • Great Places
  • Ice
  • Incanto
  • Individual Fit
  • Idiocracy
  • InFlex
  • Integrated Services Routers
  • Italiana
  • Jet
  • Journey to the Stars
  • Jump!
  • Katana
  • Kona
  • Kuala Lumpur Taufan
  • K-Ville
  • Las Casitas del Colca
  • Level
  • Librisa
  • London Mint
  • Manny Cantor Center
  • Mary Lou’s Weigh
  • Memphis Beat
  • Milan
  • Milano
  • Mirador
  • Mob City
  • Mosaic
  • MOM
  • The Movie Museum
  • Muffin Tops
  • MX vs. ATV: On The Edge
  • MX vs. ATV: Reflex
  • MX vs. ATV: Unleashed
  • MX vs. ATV: Untamed
  • M-Factor
  • Nature’s Promise
  • The Outfit
  • Nuii
  • Opal
  • Orchard Perfect
  • Our Global Kitchen: Food, Nature, Culture
  • OZ
  • Pacific
  • Paradise
  • Phantom
  • Picturing Science: Museum Scientists and Imaging Technologies
  • Prava
  • Prisma
  • Promptu
  • Pure
  • Pure Power
  • Quintess
  • Raumfeld
  • Rauxa
  • Race to the End of the Earth
  • Rave
  • Rebound
  • Remix
  • Rio de Janeiro Sinistro
  • Rizzoli & Isles
  • Savia
  • Savvi
  • Seoul Jinwha | Seoul Evolution
  • Singapore Sword
  • Sleekstone
  • Sleepwear
  • Slider
  • Solving Kids’ Cancer
  • Sona
  • Sonic
  • Soothing Care
  • Spiders Alive!
  • Standoff
  • Stockholm Magnetik
  • Streamline
  • Strobe
  • Sydney Underground
  • Tagma
  • Tao
  • The Nine
  • Theorie
  • The Timebuilders
  • TNT
  • Torino
  • Torque
  • Torsa
  • Universal Storage Platform
  • Unleash The Magic
  • Verve
  • Vodvil
  • Wild Card
  • Wit
  • Wuhan Dragon
  • Your Choice
  • Zazz

Brand Story Services:

  • Brand Awareness
  • Brand Character
  • Brand Experience
  • Brand Names
  • Brand Personality
  • Brand Stories
  • Brand Themes
  • Brand Values
  • Product Names
  • Service Names
  • Verbal Identity
  • Visual Identity

Product Placement Consultants

Product Placement Notes:

  • Stay tuned!

Product Placement Projects:

  • 479°
  • ABC
  • The Adventures of Tintin
  • Apple & Eve
  • Black Watch
  • Bob’s Red Mill
  • Cahuilla
  • Calypso
  • Captain Jack
  • Columbia
  • Corazon
  • Crystal Palace
  • Cupid
  • Eagle
  • El Toro
  • Green Mountain
  • The Hallmark Channel
  • Izze
  • Jones
  • King Arthur
  • Late July
  • Lundberg
  • Martinelli’s
  • Mary’s Gone Crackers
  • Nature’s Path
  • Northern Light
  • One Tree Hill
  • Paramount
  • Pretzel Crisps
  • Purina
  • Sazerac
  • Scoundrels
  • See’s
  • Sony
  • Topaz
  • Tortuga
  • Ventura
  • Vera Cruz
  • Vin & Sprit
  • Warner Bros. Television
  • Wheatley

Product Placement Services:

  • Art Department Consultation
  • Brand Culture
  • Brand Experience
  • Brand Integration
  • Brand Naming
  • Brand Story
  • Pre-Production Planning
  • Production Services
  • Post-Production Services
  • Propmaster Consultation
  • Publicity
  • Set Dressing
  • Social Media
  • Story Consulting
  • Visual Identity

Brand Integration Consultants

Brand Integration Notes:

  • Stay tuned!

Brand Integration Projects:

  • 479°
  • ABC
  • Apple & Eve
  • Black Watch
  • Bob’s Red Mill
  • Cahuilla
  • Calypso
  • Captain Jack
  • Corazon
  • Crystal Palace
  • Cupid
  • Eagle
  • El Toro
  • Green Mountain
  • The Hallmark Channel
  • Izze
  • Jones
  • King Arthur
  • Late July
  • Lundberg
  • Martinelli’s
  • Mary’s Gone Crackers
  • Nature’s Path
  • Northern Light
  • One Tree Hill
  • Pretzel Crisps
  • Sazerac
  • Scoundrels
  • See’s
  • Topaz
  • Tortuga
  • Ventura
  • Vera Cruz
  • Vin & Sprit
  • Warner Bros. Television
  • Wheatley

Brand Integration Services:

  • Art Department Liaison
  • Brand Culture
  • Brand Integration
  • Brand Naming
  • Brand Story
  • Production Resources
  • Set Dressing
  • Story Consulting
  • Visual Identity

People

We know who we are.

We’re a multi-faceted, multi-talented, multi-ethnic, multi-generational, multi-lingual team of talented individuals who specialize in the extraordinarily challenging but equally rewarding art, science, and craft of brand naming. In short, we’re a diverse group with a shared purpose: to create the ideal symbol for your brand.

Meet Brent Scarcliff.

Brent has that very rare gift: the ability to think equally well both strategically and creatively. The combination of that talent and his unique background make him the ideal choice to serve as our creative strategy director.  He first became interested in the intersection of culture and language as a Ph.D. student at UCLA, where he specialized in the Indo-European and Malayo-Polynesian language families. He earned his M.B.A. at Loyola Marymount University, where he wrote one of the world’s first branding dictionaries as his thesis project. After directing communications for a global publishing house,  he co-founded our company in 1998 and hasn’t looked back.

Fun facts.

  • A native of Los Angeles, Brent grew up in the famous South Bay community of Manhattan Beach.
  • In his spare time, he’s writing The Earthy Language Cycle, a series of epic novels set in Earth’s past, present, and future.
  • He serves on the Gabrielino-Tongva Language Committee, a UCLA-affiliated Native American group working on the documentation and revitalization of L.A.’s indigenous Uto-Aztecan language.
  • He’s ambidextrous.

Meet Joy Salvador.

Joy is one of the nicest people you’ll ever meet. Everyone who meets her says so, or else. In her role as our managing director, she relishes the challenge of making sure our clients are satisfied with every aspect of our work, from a smooth start to a successful finish. In addition to coordinating each of our projects, Joy serves as our CFO and maintains our web presence – a never-ending task.

A native of Chicago, Joy grew up in Silicon Valley and graduated from the University of California at Davis with a Bachelor of Science degree in Human Development, where she focused on early childhood language acquisition. Her linguistics background includes Ilocano, one of the principal languages of the Philippines, and the Romance languages.

Fun facts.

  • Joy has a huge family. We mean a really ginormous family. If you’re Ilokano, you’re probably related to her.
  • She’s famous for her pancit. if you don’t know what pancit is, ask.
  • She photographs everything. Thank goodness for digital cameras.
  • She loves kids, including her own.

Meet the team.

Anthropologists. Animators. Artists. Attorneys. Biologists. Designers. Educators. Filmmakers. Researchers. Writers.

This what we believe.

We believe naming is an art, a science, and a craft.

The art is poetry. The science is linguistics. The craft is business.

We believe there is no substitute for experience.

Our clients range from the Global and Fortune 500 to the major motion picture, television, and gaming studios to start-ups whose only claim to fame is a cool idea. We work across the globe, from the Americas to Africa, Asia, Europe, and Oceania. The proof is in the portfolio.

We believe in the big picture.

Naming may be our speciality, but it doesn’t define us. Unlike many of our our competitors, we’re equally at home working upstream on your strategy and downstream on your story.

We believe in team play.

Branding is a team sport, with real winners and losers. If you choose us, we’re on your team, and we’ve got your back. If you don’t, and your competitor does, watch out! By the same token, if we’re on your team, we expect you to treat us like partners, not pawns.

CVS And Salma Hayek Introduce Nuance Salma Hayek

Exclusive Beauty Collection Launches at CVS/pharmacy Locations Nationwide

CVS/pharmacy, the nation’s leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek. Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering high-quality products designed to enhance every woman’s individual beauty, at a price that she can afford. The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. Each product in the line was inspired by Hayek’s own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.

“I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother,” said Hayek. “My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what.”

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

Premium, yet approachable, the Nuance Salma Hayek line combines exotic, natural ingredients and ancient beauty secrets with science to create efficacious products that enhance the nuances that define every woman’s individual beauty. Prices range between $2.99 and $19.99, and the line includes:

  • Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
  • Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
  • Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
  • Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

For more information on Nuance Salma Hayek and to purchase the products, please visit cvs.com/nuancesalmahayek. To hear more about the inspiration behind the line and additional information directly from Salma, please visit facebook.com/cvsbeautyclub.

About Salma Hayek

A prolific actress who has gained worldwide recognition and success, Salma Hayek has proven herself, in addition to acting, as a producer, director and activist. Known for such works as “Frida,” “Desperado,” “Grown Ups,” and “Ugly Betty,” Hayek has received nominations for an Academy Award, Golden Globe, SAG, BAFTA and she won an Emmy. She is currently filming Oliver Stone’s “Savages,” and will be heard on November 4th lending her voice in Dreamworks Animation “Puss in Boots.” Hayek is dedicated to her social activism in the areas of maternal health, the environment and domestic violence.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Victoria’s Secret Demures

Victoria’s Secret CEO Sharen Turney feels her lingerie brand has become “too sexy” for its own good:

“We have moved off of our brand heritage,” she said in a conference call with analysts. “We use the word ‘sexy’ a lot and really have forgotten the ultra-feminine.”

Turney said the brand’s original storyline was of a to-the-manor-born Londoner named Victoria whose lacey underthings, we assume, were her little secret. But in recent years, Victoria became known as simply “Vicky,” and she had no qualms about flaunting her sex appeal.

Washington Post

We believe in stories.