“We have moved off of our brand heritage,” she said in a conference call with analysts. “We use the word ‘sexy’ a lot and really have forgotten the ultra-feminine.”

Turney said the brand’s original storyline was of a to-the-manor-born Londoner named Victoria whose lacey underthings, we assume, were her little secret. But in recent years, Victoria became known as simply “Vicky,” and she had no qualms about flaunting her sex appeal.

Washington Post